Meijer and Kimberly-Clark recently teamed up to break the current GUINNESS WORLD RECORDS title for the Tallest Bath Tissue Pyramid at the retailer’s new Grand Chute supercenter.
The new record-breaking pyramid measured 14 feet 3.75 inches tall and was comprised of 25,585 toilet paper rolls. A GUINNESS WORLD RECORDS adjudicator declared the pyramid beat the current record, achieved in 2012 in Brazil, by nearly a foot.
Meijer customer who stopped by the pyramid received free rolls of Cottonelle toilet paper from Kimberly-Clark after the record ceremony.
To view a video of the pyramid, please visit https://vimeo.com/271745832/4758d25f53.