Sports Partnerships

With more than 256 stores across the Midwest, Meijer is in a prime position to sponsor a large variety of athletic programs, from big-name professional teams to K-12 programs at small town schools. Our partnerships with sports teams is one more way we support the community and lend a hand to activities that bring fans together.

“Meijer customers are very passionate and loyal about the teams they support and we're right there with them,” said Cathy Cooper, Senior Director of Community Partnerships and Giving for Meijer.

Our efforts to get behind communities where Meijer customers and team members live and work have given us the opportunity to partner with several incredible organizations across the realms of major league, minor league and college athletics.

Meijer has partnerships with major league professional teams in Major League Baseball, the National Hockey League and the National Football League that are based in the states where our stores are located.

Meijer also has longstanding relationships within the Big Ten conference, as well as other universities and colleges across our Midwest footprint.

We’re pleased to be the landmark sponsor of Little Caesars Arena in Detroit, a dynamic space that is home to both the Detroit Pistons basketball and Detroit Red Wings hockey teams. Additionally, the Willie Horton Field of Dreams presented by Meijer allows Detroit-area children to play diamond sports, football and soccer, thanks to the Detroit Police Athletic League (PAL).

We also sponsor the Meijer Sports Complex, a community baseball and softball complex in Rockford, Mich. The complex not only makes a big economic impact on our community, but it also is home to one of only nine Miracle League Fields in the state.

In addition to the many teams and venues we support, we are also proud to host our own professional sporting event each year. The Meijer LPGA Classic for Simply Give has been bringing world-class golf to West Michigan since 2014, while also generating awareness and more than $7.4 million in donations for hunger relief across the Midwest. For more information on the Meijer LPGA Classic for Simply Give, check out our tournament page.

recent sports partnership stories
Jan 11, 2024

Kicking off 2024, we turn our attention to Cleveland with much excitement and anticipation as we officially open our Fairfax Market next week. Ahead of the store opening, we partnered with the...

Detroit Lions players, cheerleaders and mascot with group of local kids at Detroit Meijer 2022 Shop with a Lion event
Dec 23, 2022

Lions and Tigers and … Red Wings … oh my! Detroit sports teams partnered with our stores to make the holiday season bright for area children. Presents from the Pride Students from the Detroit...

Some of the photos on this page may have been captured prior to the COVID-19 pandemic, and therefore, may not depict proper social distancing and mask requirements.