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The fall Simply Give campaign is underway and features a new look. Meijer rebranded the program to incorporate individuals involved with its food pantry partners throughout the Midwest.

For example, meet Krystal. She’s a Community Police Officer with the Kent County Sheriff’s Department, and volunteers regularly at Streams of Hope Food Pantry where she helps individuals find the food they need to feed their families.

“It’s not complicated,” she said. “Neighbors always help neighbors.”

Krystal’s photo can be found on the Simply Give donation cards in Meijer stores, on signage and in this video throughout the fall campaign, which ends Sept. 15.

For more information on the program, please click here.