Pepsi, Detroit Lions QB Matt Stafford Surprise Meijer Shoppers with Epic “Can Cave” Party
Oct 29, 2014
The Pepsi team pulled a fast one on shoppers at a Detroit-area Meijer store recently in a new digital spot, featuring Detroit Lions Quarterback Matt Stafford.
Filmed in partnership with Meijer, the Pepsi team built a larger-than-life Pepsi display in a Meijer store. When passing by the display, shoppers were invited to enter Stafford’s party through a secret speakeasy-style door.
“Can Cave” is the second in a series of four customer pieces of content, celebrating Pepsi’s All For Football campaign and fan passion for the NFL.
View the video here.