In an effort to build upon its philanthropic efforts in Wisconsin and ease the toll the holidays take on food banks, Midwest retailer Meijer today donated two semi-trucks and trailers full of food to Feeding America Eastern Wisconsin, a food bank dedicated to distributing food to 1,000 food pantries, meal programs and other nonprofit agencies in eastern Wisconsin.
Meijer committed to filling the donated trucks with 5 pounds of food for every use of the hashtag #MeijerGivesWI on a social media campaign that kicked off earlier this week. Feeding America Eastern Wisconsin rose to the challenge, working with supporters to mention the hashtag a total of 770 times on Twitter and liking/sharing 5,732 times on Facebook, raising a total of 32,510 pounds of donated food to stock the food bank during this critical time of post-holiday giving.
Instead of just donating the amount of food generated from the campaign, the Grand Rapids, Mich.-based retailer announced it was donating an additional 100,000 pounds of food to Feeding America Eastern Wisconsin.
Read more about the Wisconsin truck donation to Feeding America Eastern Wisconsin.