As a family company, we know the value of quality time spent together at an affordable price.
Meijer sponsors a wide variety of local events that allow everyone in the family to make memories that will last a lifetime. While many of these events may be cancelled, delayed or otherwise impacted by COVID-19, we look forward to the day when we can all gather again and enjoy ourselves together. Regardless, we are committed to continuing our support of community events like these.
here are some of the kinds of events we are proud to sponsor:
Each year, Meijer helps college freshmen kick off their school year with late night back-to-college celebrations, which feature games, giveaways and other fun activities. Our widely popular shopping parties known as “Meijer Mania” celebrate students in style with a night of entertainment, complete with a DJ, photo booth, snacks and interactive contests while helping them collect their last-minute dorm and classroom essentials.
On average, the parties welcome more than 42,000 incoming college freshmen, who are bused in from their campuses for a night of festivities, free food and coupons. Meijer hosts 22 events at 20 colleges and universities across the Midwest through early September.
We have a long tradition of supporting fairs and festivals, whether sponsoring Meijer Day at the Wisconsin State Fair or Meijer Kiddieland at the Ohio State Fair. We are also happy to help keep events like the Thunder Over Louisville airshow celebration kicking off the Kentucky Derby Festival free to the public through our support.
Fairs and festivals draw the community together to celebrate local traditions from entertainment to agriculture. Fred Meijer was born and raised on a farm in Greenville, Mich. and raised cows as a member of his 4-H Club, which is why we especially enjoy supporting the 4-H programs featured at many fairs. We are pleased to bid on livestock in support of the 4-H groups and donate the processed meat to charity.
We bring our Meijer Family Fun Zones to community events across the Midwest, providing free treats and fun activities for children of all ages. Our Meijer food truck is often on hand, serving up snacks like popcorn and Purple Cow ice cream. Kids and adults can gather to enjoy activities that channel their creative side or climb up in our big red – or sometimes blue or green, depending on the event – inflatable chairs for a family photo.
Meijer frequently underwrites free or discounted days at museums, such as the Grand Rapids Art Museum in Michigan and the Milwaukee County Museum. Our ongoing support provides an opportunity for students and locals to enjoy these cultural treasures.
Meijer sponsors tailgating events at five Midwest universities – Michigan State University, University of Michigan, Ohio State, Purdue and Notre Dame – providing another way to support and celebrate with college sports fans.
We support numerous zoo and museum programs, making it easier and more affordable for families to visit these cultural destinations. We love to encourage families to visit the zoo in every season, sponsoring the Milwaukee a la Carte at the Zoo presented by Meijer event in the summer, Louisville Zoo’s annual Halloween party in the fall and Holiday Magic at Chicago’s Brookfield Zoo in the winter.