Going Local to Feed Michigan’s Tortilla Chip Demand
As a community-focused business, Meijer is always looking to nurture relationships with local businesses and suppliers. An obvious area of community collaboration is our strong relationship with farmers. But local sourcing isn’t restricted to just fresh produce.
One of our most encouraging partnerships has a distinctly urban feel. In 2014, we started carrying handmade tortillas and tortilla chips made by Hacienda Mexican Foods. Today, the Detroit-based company’s products can be found in all 230 of our stores across the Midwest.
Hacienda was founded in 1994 and is owned by Lydia Gutierrez. Its recipes are authentic – inspired by her grandmother. It is located in the heart of Detroit’s Mexicantown and, like Meijer, is committed to helping its own community.
“This partnership with Meijer employs people. There are many people who are in this community who otherwise wouldn’t be working,” Gutierrez said. “We’ve been able to change lives, change a community. We could not do what we’re doing today if it was not for Meijer’s willingness to work with us.”
Hacienda Mexican Foods provides each Meijer store with three varieties of authentic, handmade tortilla chips – salted, unsalted and chili lime – and corn and flour tortillas. So far, the products have achieved a triple-digit percentage increase and Hacienda has hired 40 local Mexicantown residents and added a second shift to help meet that growth in demand, as well as solidifying contracts with other local businesses who supply it with raw materials.
“Meijer is committed to supporting Michigan businesses because it’s what our customers want and deserve,” said Peter Whitsett, Executive Vice President of Merchandising and Marketing for Meijer. “But the impact of this partnership with Hacienda Mexican Foods means so much more. It has created a ripple effect that has encouraged business growth and created jobs in the city of Detroit.”
To watch video highlighting the partnership, please click here.