Meijer Sponsors 30-Mile Mountain Bike Race

Meijer is pleased to sponsor the 28th annual event.
Meijer is pleased to sponsor the 28th annual event.

The 28th annual Iceman Cometh Challenge is taking place this weekend, and Meijer is pleased to be a sponsor.

The 30-mile point-to-point cross-country mountain bike race travels from downtown Kalkaska to Traverse City. The Meijer Slush Cup and Sno-Cone events will add an 8-mile course for novice riders, as well as a race for children, ages 10 and younger.

An estimated 12,000 spectators are expected to line the courses to catch all the biking action.