Our efforts to support Indiana communities where Meijer customers and team members live and work have given us the opportunity to work with several fantastic organizations, including the Indianapolis Colts. We were able to purchase the 1,200 unsold 2014 playoff game tickets against the Kansas City Chiefs earlier this year, and share them with the honorable military families who live in the area. We’re also pleased that our donation made it possible for football fans to enjoy the big game on television.
“We couldn’t resist,” Hank Meijer explained on CNBC, “this was just a great opportunity to connect with our customers and our friends in Indiana.”
Relationships like these also bring events to our stores. In 2014, partnerships with Purdue, Ball State and Anderson universities brought an estimated 5,500 students to Indiana Meijer stores for Meijer Mania events. Each year, Meijer helps college freshmen kick off the school year with its late night back-to-college celebrations, which feature games, giveaways and other fun activities.